Suzuki

Suzuki started in 1909 as a loom manufacturer in the Japanese silk-weaving town of Hamamatsu. After Japan's textile industry collapsed mid-century, founder Michio Suzuki pivoted the company first to motorcycles, then to small cars — a segment most large automakers ignored, and which Suzuki would go on to dominate worldwide.

In Pakistan, Suzuki is the country's largest passenger-car manufacturer by volume. Pak Suzuki Motor Company has been operating since 1983, originally as a joint venture with the Government of Pakistan, with Suzuki Motor Corporation acquiring full ownership in 2024. Production runs out of the Bin Qasim plant in Karachi.

For an entire generation of Pakistani families, the first car was a Suzuki — a Mehran, an Alto, a Cultus, or a Bolan. The lineup today centers on the Alto (the best-selling car in Pakistan year after year), the Wagon R, the Cultus, and the Swift, with the Bolan and Ravi serving the commercial and rural segments. Suzuki's parts network is the deepest in the country: every neighbourhood mechanic in every city stocks Alto and Cultus parts. That accessibility, combined with low fuel costs and entry-level pricing, is why Suzuki remains the default first car in Pakistan.